‘The New Mainstream’ – A Multicultural Consumer Population
“Numbers are the way we make decisions now” said Census Bureau Director Robert Grove in a recent interview with Guy Garcia, multicultural consumerism expert. The two speakers commented on the American...
View ArticleThe Ryder Cup – When Culture Meets Sport
The recent 2010 Ryder Cup, arguably the most exiting golf event of the season, proved to be a success with millions of golf fans around the world. The competition, which takes place every two years,...
View ArticleLiving and Working Abroad – The Expatriate Experience
Recent research by Mercer, quoted in an article by the Financial Times, suggests the number of expatriates around the world has increased by 4% since 2009 despite the economic downturn and the many...
View ArticleBonfire Night: An Essential British Experience for Anyone Living and Working...
Every year on 5 November people in Great Britain celebrate Bonfire Night, also known as Guy Fawkes Night. Anyone living and working in Great Britain should be aware of this tradition as it can be a...
View ArticleLiving and Working in the UK: Harnessing the Best of British Culture
Every culture has a unique set of stereotypes that have been formed and reinforced throughout the years and the UK is no exception. Even in some of the most popular guides Britain and its population...
View ArticleIntercultural Weddings: How Cross Cultural Awareness Can Help to Create a...
It might appear surprising that when two people fall in love and decide to spend their life together, they often face their first real test as a couple when they start organising their wedding...
View ArticleDeputy Prime Minister’s Bid to Gain New Business with Turkey
Radio 5 Live’s ‘On the Money’ recently brought to our attention Turkey’s attractive position as an emerging market and potential trade partner for the UK. Last week Nick Clegg lead a trade delegation...
View ArticleYou’ve Got Mail: The Challenges of Effective Global Virtual Working
In today’s increasingly competitive, technological and interconnected business environment, global organisations rely heavily on virtual working to keep their operations running around the world....
View ArticleForward, Believe in America – Living and Working in the US during the 2012...
With less than a day to go until the US Election Day, the race between current president Barack Obama and his opponent Mitt Romney is neck and neck. With the three presidential debates completed, the...
View ArticleSelling across Cultures: “Think Global and Act Local”
Today international organisations are competing harder than ever to expand their business by increasingly penetrating new markets on a global scale. However, selling across cultures requires companies...
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